|What’s important to know about WEEKFISH and our process is that we don’t consider you just another organization to toss into our template… because we don’t have one and successful social media can’t be cookie-cutter.|
Your story, products, and customers’ needs are incredibly unique, so we spend time listening, researching, and learning as much as we can to ensure we create a customized process that delivers results to your organization.
Your WEEKFISH social media marketing strategy process will likely follow these seven steps:
ANALYZE CURRENT MARKETING & COMPETITORS
We take a look at what has or hasn’t worked for your company and competitors. WEEKFISH will ask you a number of targeted questions to uncover the truth about your marketing and our rhinos will also go out to the social interwebs and join your competitors’ communities. Did one of your largest competitors run a Facebook sweepstakes that produced tremendous results? If so, we’ll look for ways to emulate and improve their strategy for you. Maybe email has been awesome for your company. All of this is important for WEEKFISH to know and will help us when crafting your customized strategy and objectives.
IDENTIFY KEY SOCIAL CHANNELS & COMMUNITIES
While Instagram might be king for a specific organization, it may prove less effective for another. WEEKFISH identifies the best social media channels and sub-communities for your company. We also suggest the number of social updates, discussions, blog posts, and community members that must be reached for success.
CONTENT CREATION & APPROVAL
WEEKFISH identifies a list of content categories for each social channel. We understand that your unique brand and story needs to be shared in different ways for your target audience to receive the message. Our expert content creators work with you to understand what needs to be promoted, what will engage and encourage a response from your target market, and in which style and voice you want your organization to have when talking to customers online.
We’ve performed the research, identified where your target market is hiding, and crafted the perfect social updates for your brand. It’s now time for WEEKFISH to build buzz for your company and communicate directly with your target market.
COMMUNITY RECRUITMENT & ENGAGEMENT
The “If you build it, they will come” philosophy just doesn’t apply to social media. WEEKFISH will develop a killer community recruitment & engagement strategy designed to grow your social channels and speak directly to your target market. Using our super secret tools, we’ll scan Twitter and the web for keywords and phrases that point out your target market. We then engage them in conversation, build relationships, and send them flying into your sales funnel. We’ll identify other recruitment strategies such as Facebook Ads, targeted following on select social channels, and ideal sweepstakes, coupons, and contests that will increase your communities and quality of relationships.
Each month you receive a report that details what happened over the previous month. We share important statistics with you, including community growth, community demographics, the number of updates posted, click rates, popular content, and more. Along with a PDF graph and pictures, we also write it out to make sure you understand what worked and didn’t work.
STRATEGY EVOLUTION & IMPROVEMENT
What’s the point of providing an analytics report if nothing changes because of it? Included in our monthly reports you’ll find our suggestion for strategy improvement. A social media strategy must evolve to stay relevant to your target market.
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