WHY USE SOCIAL MEDIA ADVERTISING?
|BECAUSE IT WORKS!|
It’s 2018 and social media is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never.
Yes, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.
With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels.
By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your online marketing easier.
According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.
Here are some more social media statistics that prove beyond doubt that your business needs to leverage sites like Facebook, Twitter and LinkedIn to keep up with the competition.
● The number of social media-using adults has gone from 7% in 2005 to 69% just ten years later.
● Social media use on mobile devices is seeing a 30% growth every year.
● 2 million business today use Facebook advertising for promoting their products and services.
Let’s now look into the importance of social media in business by analyzing its advantages.
#1: Leverage Social Advertising
As more and more businesses successfully experiment with digital advertising, they’re realizing that taking the social media advertising route makes total sense. Here’s why:
Lower ad costs: When compared to traditional advertising methods such as print media, TV and radio advertising, social ads are not only dependable, but also cheaper. What’s more, you’re allowed to engage on various social media channels for free before scaling with paid ads. You’re free to grow on your own, at your own pace. Targeted reach: Traditional advertising doesn’t give you the luxury to reach out to your target audience the way social media ads do. It simply doesn’t work that way. When you’re doing offline advertising, you’re taking the blind, shotgun approach where your returns are dismal even if you’re making big investments. Using social media ads you reach out to targeted prospects, increase your conversions and ultimately get a higher return on investment. Real-time performance analysis: Knowing if your ad is working or not is integral in order to improve it. When you’re doing any type offline advertising, you’re unable to analyze the performance of your ad campaign. Which cripples massively cripples your efforts. Social media ads on the other hand allow you to constantly keep track of how well (or how bad) your ad is performing. You’re able to change your ad on the fly and instantaneously see the results. Last but not the least, it’s important for businesses of all types to understand that social media ads are only getting bigger and smarter. Social media advertising is where the future is headed. It’s the new wave. The question is, are you a part of it?
#2: Boost Brand Awareness
Increasing your brand awareness via social media isn’t rocket science. Here are a few tips on how you can do so.
Find Your Audience: Before you start focusing on a particular social platform, find out whether your target audience is on it. You can do this by searching for relevant conversations about your product or industry. For example, a B2B company may find their audience on LinkedIn rather than Facebook. Don’t just assume or follow other brands.
Use Visuals: Once you know where your target audience is, it’s time to grab their attention by using eye-catching visuals with your content. Images and videos play a big role in helping you grow your brand awareness on social media channels. Because they not only increase engagement but also boost social shares.
Create Conversations: Social media is all about building conversations. If you use these social platforms for one-way communication, you’ll only grab so much attention. Instead, talk and listen. Get involved. Showcase your personality by conversing, tagging and mentioning others.
Measure Your Efforts: Don’t just aim in the dark. Use the tracking tools provided by the platforms (eg: Facebook Page Insights) along with other external tools such as URL shorteners, Google Analytics, etc. to measure your social media activity. Use the insights you gain to understand what’s working so that you can optimize your efforts and build a stronger brand with social media.
#3: Increase Inbound Traffic
By putting in more effort in social media promotion, you create a whole new channel to draw in laser targeted inbound traffic and get more inbound links.
For example, having an active blog makes it easy for you to connect with your audience with the help of fresh content. But by having them share this content (on the right time) on Twitter or Facebook increases your reach 10X. You’re suddenly reaching out to a bigger audience that may like plus share your content, follow your brand and ultimately become a customer.
Similarly, people that are already actively searching for keywords related to your product or service are a smaller percentage than those who aren’t. Social media helps you connect to this larger, untapped segment of the market.
To help you understand, here’s the amount of referral traffic social media management platform Buffer generates by creating and sharing quality content on some of the biggest social media networks:
By using social media, you diversify your marketing efforts in more than one way. You don’t reach out to just one type of crowd, but connect to a versatile customer base. Which is crucial to for your brand to make a mark in your niche.
For instance, serious professionals may find your website via LinkedIn while the younger crowd or the millennials may find you on Instagram. Each piece of social media content that you create is a new door for new customers to enter. It’s a different opportunity for you to connect.
Ultimately, it boils down to creating enough high quality content that you can post on social media sites, and in the process attract high-converting inbound traffic.
#4: Improve Search Engine Optimization
Here’s how understanding the importance of social media in business and working on it can help improve your SEO.
Higher Chances to be Found via Web Search According to Matt Cutts, the former spam head of Google, social shares have no impact on your website’s ranking. But, it’s a fact that social media properties do dominate the front of the search engine result pages for brand names. Which means, social media profiles indeed have the power to rank in the top 10 results. Social media profiles are a great way to connect to your prospects and customers. They work as a doorway to your business website because they show your human side. They not only inform the searcher about your business, but also help them become a part of your conversations.
By optimizing your social profiles and by keeping them fresh with the right content, you create a stronger presence on the web. You get more exposure. And you have multiple channels to draw people towards your business.
Ability to Reach More People Via Social Media Search People are no longer dependent on Google search when they need to connect to something or someone. Today, search is not limited to the mighty web search engines. It has moved beyond, which is why social media platforms such as Facebook and Twitter are the new search engines.
There is massive amounts of content being created and shared on the social web. This content can easily be discovered by users with the help of keyword search, hashtags, etc. When people search for the type of content you’re publishing on your social media page, you may win new fans that want to follow, connect and do business with you.
Being a business it’s important that you take the necessary steps to stand out from other competing social media profiles and avoid have duplicate accounts.
The social media world is evolving and is so is the SEO arena. And there are high chances that social signals may start having affect on your rankings. So why not be prepared by building your social media presence with valuable content?
Why small businesses need social media packages?
● Find new customers
● Spread the word about your products and services
● Brand recognition & Trust
● Advertise your business, products or services
● Create a community and loyal following
● It’s good for SEO
What to expect from our social media packages?
● Increase in the number of followers in all social networks
● Proper management of your social media pages and campaigns, according to best standards and practices
● Guidance from a social media expert on how to make the most of social media
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